Inside Aurelio Vidmar's new Bangkok club

Asian football expert John Duerden takes you inside the former Socceroo assistant and Olyroo coach's new Thai Premier League club - and their unusual marketing strategy.

Aurelio Vidmar should feel flattered to be appointed the coach of Thailand Premier League club Bangkok Glass. 

Last year the club's English-educated CEO Pavin Bhirombhakdi told me that, when possible, the club tries to sign handsome players, a policy that can also be extended to coaching staff.

The reasoning is that handsome players and staff will help attract more female fans to the Leo Stadium. 

This will, it is hoped, then help to bring more male fans too.

This is why the Glass Rabbits came into existence. A band of attractive female fans stand behind the goals. 

They are not cheerleaders as such but fans who stand with the other supporters. 

Before the game, they occupy the next room along from the CEO's office, drinking beer (the club belongs to the company that also owns Singha and Leo beer) and eating chicken. 

They then go out to do their duty.