Football Federation Australia (FFA) has signed an international media rights deal with IMG.
The multimillion dollar deal gives IMG the right to market the Hyundai A-League, Westfield W-League and Westfield FFA Cup, as well as selected Caltex Socceroos and Westfield Matildas matches, to broadcasters around the world for six years from the 2017/18 season.
The IMG agreement complements FFA’s new domestic broadcast arrangements made with FOX SPORTS, Foxtel and News Corp in December 2016. The final part of FFA’s broadcast rights, a commercial free to air deal the Ten Network, was recently announced.
David Gallop, CEO, FFA said: “Australian football has never been seen by more people around the world. This deal with IMG provides more funds to invest in the game and will help to enhance the reputation of the Hyundai A-League and Westfield W-League, and our national teams around the world.”
Chris Guinness, Senior Vice President, IMG Media, Asia said: “Football in Australia is continuing to enjoy an upward curve in terms of quality and interest from around the world with many players from more established leagues now playing their trade in the A-League. We are delighted to have entered into this new partnership with the FFA, amidst very strong interest, and are looking forward to helping them grow media coverage and awareness of Australian football.”
The Hyundai A-League was established in 2004 as a successor to the National Soccer League (NSL) with competition commencing in August 2005. The league is contested by ten teams; nine based in Australia and one in New Zealand.
The Hyundai A-League season runs from October to May followed by a Finals Series involving the top six teams and culminating in the Grand Final. The winner of the Hyundai A-League Grand Final and the top team from the Hyundai A-League regular season (Premiers) received direct qualification to the Asian Football Confederation (AFC) Champions League (ACL).
Socceroos Spotlight: Luongo, Behich take staggering stats into Norway friendly
Bert van Marwijk will be blessed with the arrival of several in-form stars as his squad assembles in Oslo for the first of two friendlies. AFC Asian Cup winners Massimo Luongo and Aziz Behich are among those at the peak of their powers for the new Caltex Socceroos' coach's fir
Risdon driven by World Cup ambition amid 'competitive' Caltex Socceroos camp
Caltex Socceroos right-back Josh Risdon is braced for an intense training standard as he seeks to realise his boyhood dream of FIFA World Cup selection. Risdon is in contention to add to his five international caps when Australia take on Norway in Oslo on Saturday morning (AED
Fit and firing Behich sets sights on twin Caltex Socceroos wins
Caltex Socceroos full-back Aziz Behich is taking career-best form into what he hopes will be back-to-back wins at the beginning of Bert van Marwijk's tenure. Australia's 26-man squad have assembled in Oslo ahead of Van Marwijk's first match in charge against Norway on Saturday
Norway v Caltex Socceroos: 4 key match ups
Bert van Marwijk’s first match in charge as Caltex Socceroos boss sees his side take on tricky European outfit Norway at the Ullevaal Stadion on Saturday, March 24 (AEDT). With a chance for his players to stake a claim for a spot on the plane to Russia in June, it’s an importa