FFA partners with Haymarket Media
Football Federation Australia (FFA) today announced a new partnership with Haymarket Media which will mean the launch of new match day magazines for the Hyundai A-League and Socceroos home internationals.
Football Federation Australia (FFA) today announced a new partnership with Haymarket Media which will mean the launch of new match day magazines for the Hyundai A-League and Socceroos home internationals.
HAYMARKET, THE PUBLISHERS OF AUSTRALIAN FOURFOURTWO MAGAZINE, will produce The Full 90 as the new official match day programme of the Hyundai A-League. In addition, the publisher will launch The Socceroo - the new official match day programme for all Socceroos home internationals.
“After a fantastic year for football in Australia and a hugely successful launch of FourFourTwo, we-re delighted to expand our football portfolio,” said Andy Jackson, publisher of Australian FourFourTwo, who will assume overall responsibility for all FFA products.
“We are very excited to be given the opportunity to work with the FFA, sharing our experiences working with some of the biggest brands in world football, to deliver world class match day programmes and official FFA publications to Australian football supporters.”
Last season in excess of 1 million people attended a Hyundai A-League match, while Roy Morgan estimated over 25 million Australians watched the Socceroos four games in the 2006 FIFA World Cup.
That interest will be maintained as the Socceroos make their first attempt at qualifying for the 2007 Asian Cup with three home qualifiers in 2006, starting with the sell out game against Kuwait at Aussie Stadium on August 16th.
In addition, Haymarket is about to publish an official souvenir publication to commemorate the achievements of the 2006 Socceroos - a high quality, limited edition publication made available via FourFourTwo-s website as well as nationally at selected newsagents.
Haymarket Media successfully launched an Australian edition of their market leading football magazine FourFourTwo in 2005. FourFourTwo is the most popular football magazine in the world distributed in over 21 countries and with 9 local editions since its launch in the UK in 1994.
John O-Sullivan, Head of Commercial Operations for FFA said that Haymarket was an ideal partner considering their history of providing high quality football publications.
“Our vision for the Hyundai A-League and Socceroos matches has always been high quality events and we are confident that Haymarket will complement our vision with game programs to match,” said Mr O-Sullivan.
Haymarket also produces award-winning match day programmes and official publications globally for Manchester United, The English FA and UEFA.
Haymarket Media is now establishing a dedicated football publishing unit of ten people to handle its portfolio of football products which has also included recent custom football executions for Emirates, Telstra, Centrebet, Powerade, Travelex, Continental Tyres, Nomis and Nike.
FACTS Title: The Full 90 Frequency: Weekly at all Hyundai A-League games Price: $5 First issue: August 25th 2006
FACTS Title: The Socceroo Frequency: All Qantas Socceroo Home Internationals Price: $7 First issue: August 16th 2006
FACTS Title: Official Qantas Socceroo Souvenir Frequency: One shot Price: $15 Available - August 9th 2006.