Football Federation Australia (FFA) today announced ALDI will become the new official naming rights partner and supermarket of the MiniRoos introductory football platform from 1 January 2017.
In addition, ALDI will also be an Official Partner and the Official Supermarket of the Westfield W-League.
ALDI will replace AIA Vitality who were the inaugural official naming rights partner of the MiniRoos since 1 January 2015.
The partnership between FFA and ALDI is for a three-year period, in the Supermarket category, with an option to extend at the end of the term.
FFA CEO David Gallop today welcomed ALDI to the suite of FFA partners and believes the sponsorship has perfect synergy and is a strong indication of the power of grassroots football in Australia.
“To have one of the Top Ten retailers and one of the most popular Supermarkets in Australia join FFA as a corporate partner is an occasion to celebrate,” said Gallop.
“We believe that there is natural fit between ALDI and MiniRoos football.
“Since MiniRoos was launched two years ago we have rolled it out nationally to over 215,000 boys and girls.
“With the support of ALDI I’m sure that we can continue to increase the number of kids experiencing football and we look forward to working closely with ALDI in relation to the MiniRoos and Westfield WLeague competition.
“I would also like to take this opportunity to thank AIA Vitality for partnering the MiniRoos for the past two years. During that period, AIA Vitality helped bring the partnership to life with activities such as the AIA Vitality Clubhouse and AIA Vitality MiniRoos Club Grant,” concluded Gallop.
An ALDI Australia spokesperson, is excited that ALDI will be the official naming rights partner of the MiniRoos.
“ALDI Australia is thrilled to partner with the FFA and the MiniRoos as the official Supermarket sponsor.”
“Our commitment to growing the MiniRoos extends both on and off the field. We aim to inspire healthy eating and demonstrate ALDI’s commitment to the Australian community,” said an ALDI Australia spokesperson.
About the MiniRoos
Designed for girls and boys of all abilities, aged 4 – 11 years, the nation-wide initiative uses short, game-based sessions to introduce the sport of football to newcomers in an inclusive way. It focuses on learning new skills, being active, making life-long friends and, potentially, unearthing the next generation of Caltex Socceroos or Westfield Matildas.
For more information please visit www.miniroos.com.au
Nabbout's 'dream' debut draws closer
Andrew Nabbout is on the verge of fulfilling a football dream he's held his whole life. The pacy front-man's sensational season with the Newcastle Jets has resulted in not only a Caltex Socceroos call-up, but also a move to Japanese giants Urawa Red Diamonds. It's been a re
Leckie pleased with 'modern' Van Marwijk's Caltex Socceroos plans
Key winger Mathew Leckie has embraced the encouraging early evidence of new coach Bert van Marwijk's plans for the Caltex Socceroos. In his first camp in charge, Van Marwijk has laid the foundations for the upcoming FIFA World Cup campaign by urging the use of quick, crisp pas
Rukavytsya ready to relive 'unbelievable' World Cup experience
Caltex Socceroos striker Nikita Rukavytsya is hoping history repeats itself as he zeroes in on an unexpected FIFA World Cup berth. The 30-year-old flyer was a surprise recall for last year's do-or-die play-offs against Syria and Honduras having spent the previous four years in
Opponent Watch: Celtic starlet set to lock horns with Rogic
Tom Rogic's superb form could hit a grinding halt in Oslo if a Celtic team-mate has his way in the international friendly between the Caltex Socceroos and Norway. Elsewhere, Colombia are set to have some additional motivation for next week's match in London while a FIFA World