The growth potential of women’s football in Australia was the central topic when officials from AFC and UEFA met with an FFA delegation in Sydney this week.
The growth potential of women-s football in Australia was the central topic when officials from AFC and UEFA met with an FFA delegation in Sydney this week.
Newly nominated FIFA Executive Committee candidate and AFC Vice President Moya Dodd, led an FFA delegation along with members of the AFC including Head of Development Kaita Sugihara, senior UEFA officials (Marketing and Strategy) and key national stakeholders in a conference on the growth potential of women-s football in Australia.
Australia is ranked 9th in the world for women-s football, have over 100,000 registered female participants and has just finished another hugely successful Westfield W-League season.
Women-s football is seen as a key driver in the overall growth of the game in this country. Some obvious yet crucial ingredients in the growth of the women-s game include Australia-s 50 per cent female population - a largely untapped market in Australian sport, a female Prime Minister and Sports Minister who have women-s sport firmly on the national agenda, a prominent broadcaster and five years of serious investment in the Westfield W-League.
Dodd, a former Matildas Vice-captain and now FFA Director, has seen the game already take massive strides in Australia and sees great potential in the women-s game in this country.
“Australia has worked hard on women-s football, with a fantastic blue-chip sponsor, strong national team, free-to-air television coverage and thriving domestic league,” Dodd said.
“With a joint effort by FFA and the AFC, and expertise from UEFA, there is a strong belief that Australia can provide a best practise model, which can lead the way in the development of Women-s Football in Asia.
“We have made great progress in five seasons of the Westfield W-League to date, we're now operationally strong and technically improving rapidly as we saw in last month-s spectacular finals series.
“In the next five years our aim is to unlock some of the dormant fan and commercial potential of elite women-s football in Australia. Our challenge is to be a world leader in women-s football by being among the first to operate a genuinely professional league for players and coaches.”
Aussies Abroad: Luongo gallant in Watford defeat
Caltex Socceroos midfielder Massimo Luongo can turn his attention to the EFLChampionship after QPR crashed out of the FA Cup on Saturday morning (AEDT). The 26-year-old played the full 90 minutes in QPR’s 1-0 loss to Watford at Loftus Road, in a tight game where each side cou
When to watch your Caltex Socceroos this weekend
There's FA Cup action on the cards for two Australians this weekend as another prepares for a massive top-of-the-table encounter. Multiple players are involved in matches with major title ramifications, while Mark Milligan has a new manager to impress in Scotland. Read on t
Aussies Abroad: Vukovic keeps clean sheet as Genk earn crucial away result
Danny Vukovic was the only Caltex Socceroo in action on Friday morning (AEDT) as his Genk side secured a 0-0 away draw against Slavia Prague in the UEFA Europa League Round of 32. Vukovic played a crucial role in earning a clean sheet, making five saves as Slavia bombarded the
Joeys squad announced for next month's UEFA-hosted youth tournament in Turkey
Joeys Head Coach Trevor Morgan today confirmed Australia’s squad for next month’s UEFA-hosted youth tournament in Turkey. Twenty of Australia’s best youth footballers will travel to Antalya in March for matches against the host nation (4 March), Tanzania (6 March), and Guinea