Weet-Bix Official Breakfast of Socceroos

Weet-Bix has extended its support of Australia’s great national sporting teams through a new three-year suppliership deal with the Socceroos. Weet-Bix is now the official breakfast of the Socceroos.

Weet-Bix has extended its support of Australia-s great national sporting teams through a new three-year suppliership deal with the Socceroos. Weet-Bix is now the official breakfast of the Socceroos.

The three-year agreement announced today will see the Australian team through their Powerade Cup match against Greece at the MCG on 25 May, the 2006 World Cup in Germany, Asian Cup qualifiers and a host of International matches between now and 2009.

Additionally, dynamic Qantas Socceroo midfielder Tim Cahill has been appointed as football-s new -Weet-Bix Kid-.  Tim and the Socceroos will feature heavily in advertisements and other promotions surrounding Weet-Bix and its support of football.

Chief Executive Officer of Football Federation Australia (FFA), Mr John O-Neill, said: “We are delighted to establish a relationship with one of Australia-s great iconic products and health food companies.

“An association with Weet-Bix also further emphasises the position that football - and particularly the Socceroos - now holds in the Australian sporting psyche.

“The Socceroos are a great Aussie team with significant national support and I look forward to watching the enormous patriotic fervour they will generate over the coming months.

“And, of course, the players continue to eat their Weet-Bix every step of the way!”

Qantas Socceroo and new Weet-Bix Kid, Tim Cahill, said that he was delighted with his new role.

“Like most kids in Australia, I grew up on Weet-Bix. I have aspired to be a great football player but to be chosen as a Weet-Bix Kid is something I never would have imagined.

“I am proud to tell my kids that I am one of the faces in the Weet-Bix advertisements and on over 14 million packs.

“I start my day with five Weet-Bix because it provides long lasting energy and the right nutrients to perform at my best,” Tim added.

“In regard to the World Cup, we-re in full preparation mode right now, and it-s just great to know we-ve got so much fantastic support back home not only from companies like Sanitarium but from Australians everywhere.”

Sanitarium Marketing Manager, Rex Sheehy says partnership with the Socceroos is a natural progression for a brand that has already enjoyed successful relationships with many of Australia-s national teams.

 “Like Brett Lee and the Australian Cricket team, Tim Cahill and the Socceroos are down-to-earth outstanding young sportsmen who bring to life a key characteristic of the Weet-Bix brand - that is, Be Your Best,” Sheehy said.

“Weet-Bix is Australia-s No.1 breakfast cereal, and we think the Socceroos are already winners and poised to play a major role on what is football-s biggest stage.

“Australia-s largest health food company Sanitarium aims to educate and inspire kids to eat a healthy breakfast like Weet-Bix,” Rex added.

“Partnerships with elite national sporting teams, like the Socceroos, and individuals, such as Tim Cahill, personify good health and fitness that children aspire to.”

“It-s an exciting time for the game in Australia, and just as exciting for Weet-Bix as it becomes the official breakfast of the Socceroos for the next three years.”

An advertisement featuring the Socceroos and Tim Cahill was shot at the recent Socceroo training camp in the Netherlands, and will commence on-air in May.

The star of the film shoot, Tim Cahill, mused: “We had loads of fun shooting the ad in Holland, and of course loved getting stuck into our Weet-Bix.  But we still can-t get the Weet-Bix song out of our heads!”