‘Uniting a Nation’: FFA unveils unifying brand identity for Caltex Socceroos and Westfield Matildas

Football Federation Australia (FFA) has today ushered in a new era for Australia’s national football teams, unveiling reinvigorated brands for both the Caltex Socceroos and Westfield Matildas.

The new logos and brands for both the men’s and women’s national football teams marks the next major milestone in FFA’s extensive rebrand project developed in conjunction with branding agency, Hulsbosch.

The new look for the Caltex Socceroos and Westfield Matildas will continue to see the squads play under the same logos, binding all men’s and women’s teams under a common brand to create a unified identity for football in Australia at its most elite level.

FFA Chief Executive Officer, Mr David Gallop AM, said: “The shared look aims to capture the atmospheric and diverse nature that makes the Caltex Socceroos and Westfield Matildas two of Australia’s most beloved national sporting teams.

“This further reinforces the underlying tagline of the brand launch being ‘Uniting a Nation’ – a position that celebrates the rich diversity of football in Australia and the power football has to bring people of all backgrounds together under a common passion.

“It was fantastic to see so many people representing so many different areas of football at today’s launch. From our senior men’s and women’s coaches, through to professional and grassroots players, fans, officials, and media, so many important stakeholders took the time to be part of the launch which shows how football truly unites Australians,” he said.

The Caltex Socceroos’ and Westfield Matildas’ new identities were revealed for the first time today at Sydney’s Overseas Passenger Terminal, with Graham Arnold, Head Coach of the Socceroos, and Alen Stajcic, Head Coach of the Matildas, among those on hand to unfurl a banner that showcased the new identities that Australia will play under.

Socceroo 600 Rhyan Grant, as well as 23-year-old Westfield Matildas defender Alanna Kennedy – who has an impressive 74 caps to her credit – represented Australia's elite players at the launch.

In total, the impressive 18m x 40m banner was unveiled by a group of over fifty people representing a wide range of Australia’s football family, reinforcing the uniting nature of the brand.

Hulsbosch Managing Director, Jaid Hulsbosch, said: “As a passionate football fan, this work has been a real honour to complete. It conveys a clarified visual language that is an energetic rendering for a stronger football footprint in Australia.

“Our work embraces consistent and effective brand associations for the sport and supports the beginning of the next stage of an exciting journey for football,” he said.

FFA Chief Marketing Officer, Luke Bould, said: “The Westfield Matildas and Caltex Socceroos have emerged as two of the country’s favourite national teams at a time where they truly represent the diversity and unity of our nation like no others. Their new brands unite the game under one iconic brand across the FFA, national leagues and participation.”

The Caltex Socceroos will officially debut the new brand when the team commences its defence of the AFC Asian Cup in January next year, while the Westfield Matildas will take to the field in its new look before the 2019 FIFA Women’s World Cup in France.