It would be a "disaster" if Australia were to fail at the Asian Cup, Socceroos assistant coach Aurelio Vidmar has claimed.
Many observers feel a place in the semi-finals or final is the pass mark for Ange Postecoglou's squad, and Vidmar knows the hosts must deliver.
The 16-team event kicks off in Melbourne when Australia play Kuwait in Group A - which also includes Oman and South Korea - on January 9.
And Vidmar feels it is time the Socceroos converted their promising development under Postecoglou into success.
"Ange has done a fantastic job in turning the perception of what the national team is about right around. But this is just the beginning – we can't stop here," he told SEN radio.
"Failure at the Asian Cup would be a disaster."
Despite their poor showing in Brazil, defending champions Japan - drawn in Group D with Jordan, Iraq and Palestine - will go into the tournament as favourites, with Australia and the Koreans considered the next strongest teams.
"It's not easy to win the Asian Cup ... there are some very, very good teams there," Vidmar added.
"If you have a look at the team at the World Cup – South Korea are a very young group and will now have a new coach. Japan will also have a new coach and then there's a team like Iran, they've got a lot of good players and are exciting to watch.
"When you take those teams off the world stage and bring them into an Asian tournament there are a completely different kettle of fish.
"It's not going to be easy."
Gallery: Caltex Socceroos camp in pictures
The Caltex Socceroos are looking ahead to November's twin matches in a positive mindframe after comfortably accounting for Kuwait 4-0 in a friendly earlier this week. Australia's impressive win came as reward for the hard work done during a Dubai training camp in the lead-up t
Progress report: Mark Milligan
With the AFC Asian Cup appearing quickly on the horizon, we’re delivering weekly scouting reports on some of our Caltex Socceroos playing abroad. This week the spotlight is on Mark Milligan, an experienced member of the national team who has made a flawless start to life in Eu
Caltex Socceroos meet young Aussie ‘Playmakers’ in the UAE
The Caltex Socceroos took time out after training to meet with some young Australian fans in the United Arab Emirates last week ahead of Monday’s solid 4-0 win over Kuwait in Kuwait City. The young Australians, who live in the UAE, are part of the AFC Asian Cup UAE 2019’s Play
‘An amazing story’: Patrice Evra leads social media tributes to Mabil, Deng debuts
There was a lot to like about the Caltex Socceroos win over Kuwait on Tuesday (AEDT) but arguably the biggest highlight was the international debuts of youngsters Awer Mabil and Thomas Deng. The pair were both second-half substitutes and combined on the right flanks, with Mabi