January’s AFC Asian Cup is set to inject up to $23 million into the economy from thousands of tourists as a new advertising campaign is set to launch in key Asian markets.
According to a report in the Gold Coast Bulletin, PricewaterhouseCoopers have estimated the Asian Cup’s economic impact will reach as high as $23m.
“The Asian Cup is the biggest football tournament Australia has ever hosted,” Tourism Australia (TA) managing director John O’Sullivan said.
It’s expected that 30,000 visitors from overseas will attend the tournament, especially from China, Japan and Korea.
In an effort to encourage overseas visitors to come for the tournament, TA have organized a new advertising campaign in key Asian markets.
“These are international visitors who stay longer, travel further and spend more,” O’Sullivan said.
“These fans will inject millions of dollars into our visitor economy, benefiting hotels, restaurants, bars, shops and our tourism attractions.”
The Socceroos will be looking to win their first AFC Asian Cup when Asia’s biggest football tournament heads to Australia in January 2015.
32 matches over 23 days will be played in Sydney, Melbourne, Brisbane, Canberra and Newcastle with the Socceroos kicking off the tournament against Kuwait in Melbourne on January 9.
Socceroos tickets start from $49 for adults and $24.50 for children.
All other group matches start from just $15 for adults and $5 for children.
History repeats: the stats you need to know ahead of Kuwait v Caltex Socceroos
It’s nearly time – your Caltex Socceroos go head to head with Kuwait on Tuesday morning (3.30am AEDT). Anticipation for the start of the Graham Arnold era has been rising for some time now, but it all finally gets underway on the pitch in Australia’s clash with the Middle East
Arnold challenges his Caltex Socceroos to show their quality against Kuwait
The preparations are complete and new boss Graham Arnold now wants his Caltex Socceroos to show their quality in Tuesday morning’s (AEDT) friendly against Kuwait. Australian football’s new era gets underway at the Al Kuwait Sports Club Stadium as Arnold takes charge of his fir
‘It will be free-flowing attacking football’: Rogic set to thrive in Arnold’s Caltex Socceroos
Tom Rogic is relishing the freedom he’ll have in Graham Arnold’s attack-minded Caltex Socceroos game-plan which is set to be unleashed against Kuwait on Tuesday morning (AEDT). Arnold takes charge of his first match in charge of the national team tomorrow in a vital pre-AFC As
Camp in quotes: Attack-minded sessions have Caltex Socceroos raring to go
Attack has been the focus of the latest Caltex Socceroos camp and, as a result, the mood among the players is one of excitement and anticipation. The excitement comes from not just the latest camp, in the United Arab Emirates ahead of Tuesday morning’s (AEDT) showdown with Kuw