January’s AFC Asian Cup is set to inject up to $23 million into the economy from thousands of tourists as a new advertising campaign is set to launch in key Asian markets.
According to a report in the Gold Coast Bulletin, PricewaterhouseCoopers have estimated the Asian Cup’s economic impact will reach as high as $23m.
“The Asian Cup is the biggest football tournament Australia has ever hosted,” Tourism Australia (TA) managing director John O’Sullivan said.
It’s expected that 30,000 visitors from overseas will attend the tournament, especially from China, Japan and Korea.
In an effort to encourage overseas visitors to come for the tournament, TA have organized a new advertising campaign in key Asian markets.
“These are international visitors who stay longer, travel further and spend more,” O’Sullivan said.
“These fans will inject millions of dollars into our visitor economy, benefiting hotels, restaurants, bars, shops and our tourism attractions.”
The Socceroos will be looking to win their first AFC Asian Cup when Asia’s biggest football tournament heads to Australia in January 2015.
32 matches over 23 days will be played in Sydney, Melbourne, Brisbane, Canberra and Newcastle with the Socceroos kicking off the tournament against Kuwait in Melbourne on January 9.
Socceroos tickets start from $49 for adults and $24.50 for children.
All other group matches start from just $15 for adults and $5 for children.
Degenek not taking his foot off the gas
Twelve months ago, Caltex Socceroos defender Milos Degenek was playing in Japan — now, he’s tearing up Serbia’s SuperLiga, having been named in the league’s best eleven for the first half of the season. It’s a credit to Degenek, 24, who signed with Red Star Belgrade in July
Degenek named in Serbian Superliga's best XI
Caltex Socceroos defender Milos Degenek has been named in the Serbian Superliga’s best eleven players of the first half of the season after his performances for Red Star Belgrade. AUSSIES ABROAD: Sainsbury denies former club Inter in first UCL start READ MORE: Where you can w
FFA to conduct additional injury assessment with Aaron Mooy
Football Federation Australia (FFA) acknowledges Huddersfield Town’s statement regarding Aaron Mooy released on Thursday morning (AEDT). Due to the significance of the AFC Asian Cup to the Caltex Socceroos, FFA will proceed with a plan to deploy its High Performance Coordina
Aussies Abroad: Rogic and Vukovic progress to Europa League Round of 32
The Europa League Round of 32 will have an Aussie flavour after Tom Rogic and Danny Vukovic both sealed their progression to the knockout stage of Europe’s second-tier competition. Rogic played 90 minutes as Celtic did it the hard way, their 2-1 loss at the hands of FC Salzbur